KAI: A closer look at the life of luxury.

KAI are just one of the many textile ranges that we carry sampling for at Designmade. The brand is new to the market and is a branch of the Ashley Wilde Group, distributed in New Zealand through Charles Parsons Interiors.

KAI Fabrics Curtains Upholstery

The KAI name was derived from the concept of it’s meaning ‘earth’, ‘sea’, and ‘tree’, which represent the ever-changing nature of the elements.

Renoir KAI Fabric Window Curtain Sheer

As a point of difference to the Ashley Wilde designs, KAI offers another level of sophistication, luxury and texture for the everyday furnishings.

The inspiration for the brand and continual creation of new designs, techniques and styles are all developed by a talented in-house design team overseen by Senior Designer Gemma Drury. Design Manager Laura Spencer explains “We wanted to create individual style with contemporary, sophisticated designs for all areas of the home.” The company is supported by a team of experienced staff who are committed to providing a high standard of service to every customer.

KAI Fabrics Ashley Wilde

KAI features inspirational designs, every collection creating a totally different ‘lifestyle’ look, which will add style to any home. Fabrics are selected for their comfort, whilst retaining a luxurious quality.

KAI has a selection of beautiful woven fabrics, patterns and plains, exquisite printed and embroidered silks and sheers, and sumptuous velvets.

The latest collections from KAI are diverse in colour, texture and finish and show just how diverse the range can be:



Kai Fabrics Kendi Curtains Upholstery Charles Parsons Cushions Interior Design

Combining scandinavian influences with contemporary design, Kendi comprises of three embroideries, a stunning spray dyed stripe and versatile woven co-ordinates. Rustic charm and muted tones gives Kendi a sophisticated feel and complements the natural dry qualities. Available in four inspiring colour ways.



Malmo KAI Fabrics Ashley Wilde Charles Parsons Curtains Upholstery cushions interior design

Inspired by contemporary twists on Scandinavian imagery, Malmo combines structure with beautiful stitching to create a colourful and exciting new range. A soft matt embossed velvet offers a sophisticated upholstery option to complement the embroidered designs. These include a simple multi-coloured stitched stripe and a graduated appliquéd geometric trellis. Infuse some colour with the elaborate floral trail or a stylised floral, picked out with appliquéd satin. Available in 4 sophisticated shades that include mango, topaz, mimosa and damson.



Mica Kai Fabrics Ashley Wilde Charles Parsons Interiors Upholstery Cushions

A stunning range of luxurious velvets comprising of two sophisticated designs. With a beautiful metallic sheen and a rich pile, Mica velvets are the perfect glamorous addition. Available in 14 striking shades this versatile velvet is suitable for both drape and upholstery.



Oslo Velvet KAI Fabrics Charles Parsons Upholstery

A beautiful embossed velvet in 2 contrasting designs; Oslo comprises of Nora, a subtle geometric spot and Tolga a distressed stripe. With an exceptionally soft, peach-skin finish, this upholstery fabric will add character and charm to your furniture.



Renoir Kai Fabrics Ashley Wilde Charles Parsons Interiors Upholstery Curtains Cushions

Inspired by the Impressionist era with its intense use of colour and fluidity, Renoir offers a delightfully feminine collection of sumptuous printed velvets, detailed embroideries and exquisite pearlised printed sheers. The delicate touch of watercolour creates a montage of hazy florals printed on the softest velvet, while the intricate stripe depicts this style through weave. Tie-dye embroidered floral stems infuse graduating colour, offset perfectly with the embroidered trellis with its metallic highlights. Available in 4 colour palettes in total harmony; sienna, flint, cassis and oasis.



Tamu Kai Fabrics Ashley Wilde Charles Parsons Curtains Upholstery Cushions

Tamu embodies the trend towards industrial chic and takes inspiration from the surfaces found in this environment. From swirling marble to burnished damasks, the metallic highlights add an elegant touch, creating a collection full of tangible glamour. Textured striped sheers, glossy jacquards and sumptuous velvets complement each other within the colour groups and create a sophisticated layered look. Colour combinations include sapphire and platinum, alabaster and crystal, charcoal and bronze and sandstone and rusted gold.


View the full range from KAI in one of our Trade Showrooms.