Pantone 2016 – Was it really colour of the year?
Thursday November 24, 2016

After reading a little article on ‘Stuff’ a few weeks ago, I was intrigued to know that a lot of effort and research goes into launching a colour prediction. Almost two years of following market research and pop culture trends allow experts to forecast what colour will filter through the design networks in the coming seasons.
As Pantone put it: ‘everything impacts colour‘ – BUT just how accurate was the forecast for 2016?